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Most business owners are missing one critical element when it comes to selling successfully: they don’t make the client the star of the story.
Too often, proposals focus on logistics—the process, the services, the transaction—or worse, they make the provider the hero. The truth is, clients say “yes” when they see themselves reflected in the story and can clearly envision their desired future through your solution.
In this masterclass, you’ll learn how to transform your proposals from transactional to transformational.
Most business owners are missing one critical element when it comes to selling successfully: they don’t make the client the star of the story.
Too often, proposals focus on logistics—the process, the services, the transaction—or worse, they make the provider the hero. The truth is, clients say “yes” when they see themselves reflected in the story and can clearly envision their desired future through your solution.
In this masterclass, you’ll learn how to transform your proposals from transactional to transformational.