Global Fitness Brand, West Coast Executive Team
Client Overview
A leading global fitness brand with 50+ studio locations faced a pivotal moment as the fitness industry evolved due to environmental, demographic, and leadership shifts. They entrusted a newly appointed, young executive team to steer the company into its next phase of growth and success.
The Challenge
The executive team faced several major challenges:
Limited leadership experience across the newly formed team.
Declining membership rates across all studio locations.
Financial instability and looming pressure from the bank and board of directors.
Urgent need for rapid hiring and firing decisions to meet operational demands.
Lack of cohesive collaboration between departments, alongside the need for individual leadership development.
The overarching goal was to stabilize and grow membership, increase revenue, and create a high-performing executive team capable of navigating ongoing industry changes.
Strategic Action Plan
To address these issues, we implemented the following strategies:
Executive Coaching: Provided individualized 1:1 coaching to each executive to build leadership confidence and decision-making capabilities.
Team Development Workshops: Facilitated group training sessions on the principles of conscious leadership to foster collaboration and collective problem-solving.
Operational Streamlining: Supported the creation of hiring and team-building strategies to stabilize studio operations and staffing levels.
Cultural Reinforcement: Guided the team in strengthening and promoting the brand’s cultural values across all studio locations.
Financial Stewardship: Advised on strategic budgeting and resource allocation to reduce expenses and improve financial health.
The Results
The results were transformative:
Executive Growth: Significant improvement in leadership confidence, collaboration, and effectiveness across the executive team.
Cultural Engagement: Heightened cultural alignment and ownership at the studio level, leading to improved team morale and member experience.
Revenue and Membership Growth: Increased membership levels and stronger financial outcomes, satisfying both the board of directors and financial stakeholders.
Operational Excellence: Greater efficiency in studio management through clearer leadership structures and team development.
Sustainable Success: Positioned the brand for continued growth and resilience in a shifting industry landscape.
Conclusion
Through targeted executive coaching, leadership development, and operational strategy, the global fitness brand not only stabilized its business but also reignited cultural alignment and revenue growth across its studios. This case study highlights how investing in conscious leadership and strategic systems can transform challenges into catalysts for sustainable, measurable success.
Sarah was truly a member of our leadership team during our contract and she went above and beyond to ensure our team had everything it needed to thrive. The combination of individual coaching, group workshops, and the circulation of materials and resources allowed us to hone in on our exact vision and deliverables. We couldn’t be happier with the results.
- CEO