Dual Entrepreneur: Recovery Coaching and Online Publishing

Client Overview

Formerly the second-in-command at a thriving treatment center, the client brought deep industry knowledge but sought greater autonomy, fulfillment, and financial potential by launching his own venture. The company was founded through our coaching by a seasoned leader in the mental health and addiction recovery space.

The Challenge

Despite earning the highest salary of his career, the client faced internal and external challenges:

A sense of being capped in income and influence as the second-in-command executive.
Discomfort with having his time, energy, and travel dictated by someone else.
Deep-rooted limiting beliefs that he wasn’t cut out to be a CEO.
Fear of stepping out on his own and competing with his former employer.

His overarching goal was to shift his mindset, start his own company, and generate at least $30,000-$50,000 per month in revenue while designing a life of freedom and intention.

Strategic Action Plan

To address these challenges and build momentum, we focused on:

Mindset Coaching: Uncovered long-held beliefs about leadership, rooted in early life experiences, and redefined what it meant to lead as a “Great #1.”
Business Launch Strategy: Designed the infrastructure of his new recovery business from the ground up.
Enrollment Process Creation: Built clear, aligned systems for client enrollment and tracking.
Success Metrics: Developed personalized benchmarks to guide decision-making and measure progress.
Ongoing Support for Expansion: As his confidence and success grew, we supported the visioning and launch of a second international business in digital publishing.

The Results

The transformation was significant and sustained:

Revenue Milestones: Surpassed his $30k/month goal, then raised and achieved $50k/month.
Business Expansion: Successfully launched and maintained two businesses—one domestic, one international—with global staff.
Personal Fulfillment: Traveled the world, invested in family experiences, fell in love, and moved into a dream home by the Pacific Ocean.
Sustained Impact: Continues to live with purpose, freedom, and joy five years after launching his first business.

Conclusion

By transforming his mindset and building from a place of vision and alignment, the founder of the company created a life and business on his own terms. This case study illustrates the power of internal clarity paired with bold, strategic action—and the ripple effect it can have across every area of life.